Honda ‘No Choke’

Project Description

Experiential campaign to promote the launch of the first Honda Civic Hybrid, a Congestion Charge exempt yet high performance vehicle. Street installation on Congestion Zone border (working with a landscape artist to create ‘eco graffiti’, using living moss), promotional pack of printed items (including London map showing ‘green’ places of interest, branded plant seeds, air freshener), street team activity to distribute promo packs to London motorists (including design of branded pit stop crew outfits, caps and bags).

Project Details
Art Direction, Copywriting, Design
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