British Music at SXSW

Project Description

Creative campaign to promote the British Music presence at the world’s largest music industry conference and festival, SXSW in Austin, Texas. Centered around the ‘British Music Embassy’ venue, fusing diplomatic references (45° wall-mounted flags, enlarged passport brochure format) with graphic rock n’ roll twists (‘Let One Entertain You’, giant flight case exterior livery).

Project Details
Art Direction, Copywriting, Design
UK Trade & Investment
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