Future Cinema from Stella Artois

Project Description

‘Afterdark – Future Cinema from Stella Artois’ was a fusion of cinema, music and entertainment at the ICA, London. Understated brand presence was a key consideration throughout the event which featured DJ Yoda and David Holmes (Ocean’s Eleven) . Brand origination and toolkit were created and applied to all elements of the experience. Portrait-orientated entry tickets echoed film premiere invites, clapperboard device used to house signage and folded event programme with exclusive poster artwork.

Project Details
Art Direction, Design
Stela Artois
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